My friend Joe Gurba over at arguejob is the shit. He’s a rapper from Edmonton that performs under the name The Joe. Yeah, I definitely just used the words ‘rapper’ and ‘Edmonton’ in the same sentence. he also runs a label called Old Ugly. His last album UT OH included this song below, and the video you absolutely MUST WATCH. It’s my life’s checklist to ensure that I am in fact, still cool. It’s unreal. Check out more from The Joe and listen to his latest mixtape called PLAYFIGHT at his bandcamp here. It’s that whole hatin’ on hipsters/as a hipster joke. But more.. hip hop. Makes sense?